“Buckle up for safety,” was the charge of those wacky crash test dummies from old public safety announcements. They were always wearing blue jumpsuits and had yellow and black circles on their heads. They were also a little horrifying. Those crash test dummies, or the ones they’re based off of, are living up to their name now that Lexus has created the Crash Test Genius.
Lexus has launched an ad campaign called “Light” that released September 7. The campaign showcases Lexus’s new Crash Test Genius, which is a digital crash test model. The Genius is paired with the traditional dummy to get a better look at exactly how a body reacts in a collision.
The old version of the digital dummy offers analysts 119 points of light to examine. According to the new campaign the Lexus Genius gives analysts 2,000,000 light points that show bones, muscles and organs, as well as, the surface of a detailed human form. The luxury auto manufacturer is hoping to gain a safety edge with the new crash test technology.